Who doesn’t know the importance of social media in today’s world! Social media has taken over people’s lives. It is a not just a medium to
Using social media for lead generation
Leads are potential customers who have interest in particular product and have provided contact information to the company, so that executives can
Sentiment analysis for product analytics
Sentiment analysis, also known as opinion mining, analyses opinions about product, individuals and groups, using algorithm, machine learning and new
How social selling works?
Rapid development of technology is making people harder to engage in business and sales with prospective customers. Studies have shown that before
Market research using sentiment analysis
Sentiment analysis is approach, process, method and technique which derive information about service, brand and customer attitude towards a product.
Employee analytics using sentiment analysis
Employee analytics is the use of existing data to unfold the power of the employees. It has brought a new discipline in HR, wherein Directors make
Tricks to use social media data for your marketing
Social media contains a wealth of data that is invaluable to the marketers. There are so many benefits of adopting a data driven mind-set for the
Competitive analysis of social media: What lies beneath
Competitive analysis of social media involves the analysis of the competitors. In the context of social media, competitive analysis suggests looking
The anatomy of social media matrix
In the present scenario, developing and sharing content over social media is a powerful marketing tool. Hence, if you can gauge the impact of this