In the present scenario, developing and sharing content over social media is a powerful marketing tool. Hence, if you can gauge the impact of this content shared on the social media, then it can become a guiding force for your marketing strategy.
What is social media matrix
Social media matrix is a way to use the data from social media to estimate the impact of social media activity on a company’s revenue. In short, social media matrix are data and statistics that give you the insights into your social media marketing performance.
There are so many things involved in social media that it becomes almost impossible to figure out what’s truly going on your social media presence. There are innumerable options like Facebook, Twitter, blogs, bookmarks keywords, searches, emails and many more. According to a research conducted, 36% internet users say that they use just one of the five social media websites from Facebook, Twitter, Instagram, Pinterest and LinkedIn. 42% of the internet users use two or more of these sites. The remaining 22% of the internet users have not adopted any of the five major platforms.
The anatomical study of social media matrix is designed to facilitate the side by side comparison of the social media accounts as well as the momentum over time.
Thus to conclude, if you are engaging in social media, you should be measuring the results of your work as well. Although social media is often “free”, our time and efforts are not.
Date: November 10, 2018