Rapid development of technology is making people harder to engage in business and sales with prospective customers. Studies have shown that before closing the deal with the customer it takes more than 10-12 calls. Social selling in technical sense is the use of social media such as Twitter, Facebook, Instagram and LinkedIn for generating sales and revenues for a particular product, brand or services. Key success in social selling is that the sales team or person gets on overview about the real intention of targeted customers before actually selling them particular product.
Important components of social selling are:
1. Listen: For relating to business or brand, it is important to know what customers want, what are their issues and what are their needs in future.
2. Engage: It is done in two ways: First, liking, sharing and updating posts on social media. Second is: posting content which can promote your brand that you want customers to understand, Particular use of keywords, hashtags are all important factors.
3. Connect: Here direct engagement comes in. It usually tells what is the right time to connect to consumers, when to generate social signals.
Recent report has highlighted that 78.6% of sellers who are using social selling for generating sales, products or services have increased their performance by 23%. Social selling provides many advantages such as lead generation, lead qualification and prospects and client management.
Date: November 21, 2018