Leads are potential customers who have interest in particular product and have provided contact information to the company, so that executives can follow up with particular customer with more precise and correct information. These leads can further be directed to sale department which can be used in making a targeted marketing program. It is important to generate lead on social media, as there are always 90% of the decision makers who will never respond to calls. On the other hand, 76% of the customers are always ready to converse on social media.
One of the biggest advantage using lead generation through social media is the organizations can focus on highest qualified leads through advanced marketing. Improving the quality of the leads is one of the most significant goals of business to business marketing.
Ways for lead generation on social media:
1. Link sharing to gated content: It is the content behind virtual gate. If the content is interesting and valuable, readers will definitely provide basic information in exchange for the access of link.
2. Social media advertising: Leads needs to be collected from potential customers. Gated content should be promoted to highly specific target audience so as to keep the advertising cost low and ensuring that leads should meet desirable criteria.
Social selling is all about building and establishing relationships and elements include are sales practice, lead generation and social listening.
Date: November 26, 2018