Customers’ opinion and feelings for your product or brand is the most essential part of running business successfully. Sentiment is nothing but understanding the attitude and feeling of customer towards your brand. No doubt the introduction of social media has given a boost to the businesses of the brands but making your brand stay in top favorites or in trending spot on social media is a tedious task. Social sentiment is a method of tracking and analyzing the feeling or emotions of your customers by way of understanding the tone in which they do social media mentions of your brand. For example, if a customer tweeted about his / her experience of purchasing your brand then the sentiment of it would be identified on the nature of words used by the customer to describe your brand. “Amazing Service” or “Awesome Product” would be identified as positive social sentiment while “Not satisfied with customer service” or “Very Pricey” would be identified as negative social sentiment.
How to analyze social sentiment?
For a brand to be on a top spot on social media businesses have to quickly master their social media effort on every new social digital platform and to accomplish this tedious task you need the help of right tools that will help you in measuring and analyzing the social sentiment.
Luckily, there are a lot of online social sentiment analysis tools available that will help you in tracking, measuring and analyzing social sentiments. Social media platforms like Distilradar provide some of the best social sentiment analysis tools that will help you in tracking the moods and attitudes of your customers.
Date: November 6, 2018