Shopping or buying, whether across the counter or web – based, is significantly influenced decisions. In earlier days Opinions of family and friends affected the buying pattern and preferences of customers but today with the internet customers tend to collect information and opinion from diverse people across the globe.
As the world is coming closer with the help of internet we see an increasing interest in sentiment analysis. Businesses are affected hugely as customers now believe the reviews and feedbacks given by peer customers more than what businesses promise. So it is rather important for businesses to understand the sentiments or opinions of their customers. Sentiment Analysis is the study of understanding customers’ feedback by focusing on what they are saying, how they are saying and the meaning of it. Let us understand more clearly sentiment analysis with help of an example:
Every Nation goes through an election process to elect their president so here in election process political pundits or parties can utilize sentiment analysis to monitor and gauge the opinion of voters to understand their opinion about: prospective leadership, Party goodwill, political campaign, Party policies etc. Sentiment analysis of all these factors will help them in fine – tuning their approach towards voters and help them in spreading their political message in a better way in their constituency.
With the help of sentiment analysis tools will help you in understanding the opinion of people at large.
Date: September 28, 2018