Sentiment Analysis is a very powerful tool that helps gauge the mood and sentiment of people across the globe. It helps us to understand what is trending on the social media websites and what opinion people hold about it. Trending topics can be anything from a particular product, brand, fashion or even about political or entertainment personalities. Gauging the sentiment of people over various social media platforms is called as social media monitoring.
How do the social media monitoring tools work?
Sentiment Analysis tools are used for the purpose of carrying social media monitoring. These sentiment analysis tools work continuously to obtain the sentiment of people by crawling all the websites continuously. It is important to note that it is not just the social media platforms like Twitter, Facebook and YouTube are crawled for sentiment analysis; but all the websites that offer reviews, feedbacks, news websites, social forums and blogs are also crawled.
To make the crawling process easy, all the websites are first indexed. Then all the indexed websites are crawled to gather result related to the mood and tone of people on various topics. There are various social sentiment analysis tools that help you in crawling, searching and giving you results related to opinion held by people about your brand, product or service across the internet. These tools help you find and gather the data that will help you make strategic changes in your marketing methods.
Date: September 27, 2018