The Internet is flooded with the buzzword Neuromarketing, not many know what exactly is Neuromarketing and what is the importance of Neuromarketing in today’s digital era. So here is a quick synopsis of Neuromarketing and its importance.
Neuromarketing as the name implies refers to the study of the brain process of customers and the neurological process or changes that occur during decision-making situations. This study is more like doing brain mapping of customers. The study of Neuromarketing helps in understanding and predicting consumer behavior.
Why is studying Neuromarketing important?
Even though Neuromarketing has taken the digital world by storm but for many the term and its importance still are unclear. As we have seen already that Neuromarketing is a study of brain science to determine and understand the impact of various marketing strategies and Ads have on consumers. Following are various ways in which the digital world is using Neuromarketing:
- Decision Making: all consumers connect with a particular brand on the neurological level in three ways:
Depending on how much a particular brand satisfies customers on these levels the desire to buy that brand arises. Neuromarketing helps us to understand how shoppers do the decision making.
- Advertising Effect: As per studies 95% of the shopping decisions are based on the type of advertisement customers see on social media. Neuromarketing study how the customer reacts or think about brand advertisement and how it impacts purchasing decisions
- Branding: Brand is nothing but the opinion about a company in customers’ mind. Neuromarketing helps in drawing and strategizing unique ideas that will draw the attention of customer to the brand and help in making a connection with the brand
Thus Neuromarketing is a new age marketing tool that helps businesses to tap the depths of customers mind.