• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Distil Radar

Distil Radar

Distilled Social Sentiment Analysis

  • Home
  • Demo
  • Blog
  • Contact Us
Login to App Sign Up

Impact of sentiments on marketing

You are here: Home / Uncategorized / Impact of sentiments on marketing

September 2, 2018 by distilradar Leave a Comment

In today’s era, customer is the king and it is important to know the customer feedback from time to time. Every organization and brand carries out market research and pays a heavy amount for demographic data. But the one thing that is missed is customer sentiment or emotions which are an important indicator in today’s world. Customer emotion can be one of the factors that decide whether to purchase a product or not.

Image Credit

Emotions and feelings are different. Emotions come first and are universal; whereas, feeling is second and is personal.
Marketers must pay attention to sentiment and emotion of customers:

  1. Problem-Solving: When the customers interact with a brand, they connect emotionally and need all their problem to be solved. It is the job of the marketers to influence the buyers by turning the emotion into purchase.
  2. Price to pay: There are few questions that need to be considered when deciding the price of a product or service. Questions like how the customers feel while walking in your store or using a particular product in public place can influence marketing efforts. These are the emotional responses to the perception of a particular brand.
  3. Empathy: One of the best ways to connect with customers is through empathy. Put yourself in the shoes of customer and then you can realize and understand their emotional state.

It is essential to gauge customers’ emotions about your product, service and brand. This data helps in setting up or modify the marketing strategies.

Image Credit

 

Category iconUncategorized Tag iconImpact of sentiments

Analyze your brand power on social media.

Use the DistilRadar platform to search, monitor & compare important keywords related to your business.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

DistilRadar allows you to analyze, monitor & find a sentiment score for the keywords important to your business, over a range social media networks.

support@distilradar.com

Useful Links

  • Sign Up
  • Contact
  • Terms of Service
  • Privacy Policy

Contact Us

DistilRadar
5760 Legacy Dr, ste B3-405,
Plano TX 75024 | +1 469.270.3311

Chat with us

Copyright © 2021 DistilRadar by Ladwa Inc.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Agree