According to Statista, as of July 2018, 4.1 billion users are active internet users and 3.3 billion are social media users. The leading countries are India, USA & China. These netizens not restricted by any borders, cultures, states, backgrounds, and languages have formed a formidable force which can either destroy or create a brand.
Sentiment Analysis helps in understanding the positive or negative sentiment that flows across the internet over the world, regarding a particular product, brand, company, etc. This is done by using AI or complex algorithms, churning up billions of keywords and putting them together. Discussion on a product brand, its brand ambassador, its advertisement, and comparisons between brands, almost everything gets discussed on the internet in a transparent manner. An agile brand, would be wise enough to keep a finger on the pulse and immediately take corrective actions or cash in on any situation.
With these new trends, there are companies like DistilRadar who come to the rescue of the not so social media savvy retailers. DistilRadar uses complex algorithms to not only help you build the perfect plan to create your presence but also how your competitions fare in respect to you. They help you get that winning edge.