Sentiments on social media are perceived as negative or positive mood which is being portrayed on social media post. Tracking helps in determining what are individuals feeling behind the post. Knowing the emotions further can guide in which direction to respond and proceed. Social media sentiments are important as they provide audience insight, Supports customer service and informs corporate messaging.
Popular sentiment analysis tools
Hootsuite Insights: With this tool, users can easily and quickly sort sentiments by using specific keywords. It is important to focus on scanning positive terms such as Amazing, love, Thank you etc. It is also important to search for the sentiments such as ‘smiley face’ or ‘thumbs up’. It is an easy to read meter which shows how a brand is doing and monitor changes from time to time if needed.
Advanced search on Twitter: It is a free online tool which helps in finding tweets which are based on sentiments. Enter the keyword. For example, a brand’s name or product name and check for the negative and positive box. It is important to focus on negative points (Pain points) which audience and customers are expressing. Conversation with consumers which are having bad experiences or complaints will help in developing a content strategy which is directional.
These tools on sentiment analysis allow users to evaluate the attitude, behaviour, and perception of target consumers which in turn can break or make your Brand reputation.