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September 22, 2018

Influence of emotions on buying behavior

Human decisions rely heavily on emotions. Neuroscience research at the University of Southern California stated that emotions are required in all

Category iconUncategorized Tag iconBuying behavior

September 2, 2018

Sentiment Analysis through Twitter

Sentiment analysis is basically the process of computationally determining whether the comments are neutral, positive or negative. Another term used

Category iconUncategorized Tag iconSentiment analysis

September 2, 2018

What is Social Listening?

Social Listening is a big buzzword over the internet that you might have come across regularly. Social Listening is a process of understanding and

Category iconUncategorized Tag iconSocial Listening

September 2, 2018

Sentiment analysis and accuracy

Sentiment analysis can be defined as the process of identifying, categorizing opinions of speakers or viewers in terms of text to determine the

Category iconUncategorized Tag iconSentiment analysis

September 2, 2018

Neuromarketing: A Buzzword in today’s digital world

The Internet is flooded with the buzzword Neuromarketing, not many know what exactly is Neuromarketing and what is the importance of Neuromarketing in

Category iconUncategorized Tag iconNeuromarketing

September 2, 2018

Inside the minds of consumers: How do they make decisions

The taste and preferences of consumers are always changing. Businesses need to find out ways to be in the race for finding the top spot inside the

Category iconUncategorized Tag iconConsumers

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