Human decisions rely heavily on emotions. Neuroscience research at the University of Southern California stated that emotions are required in all
Sentiment Analysis through Twitter
Sentiment analysis is basically the process of computationally determining whether the comments are neutral, positive or negative. Another term used
What is Social Listening?
Social Listening is a big buzzword over the internet that you might have come across regularly. Social Listening is a process of understanding and
Sentiment analysis and accuracy
Sentiment analysis can be defined as the process of identifying, categorizing opinions of speakers or viewers in terms of text to determine the
Neuromarketing: A Buzzword in today’s digital world
The Internet is flooded with the buzzword Neuromarketing, not many know what exactly is Neuromarketing and what is the importance of Neuromarketing in
Inside the minds of consumers: How do they make decisions
The taste and preferences of consumers are always changing. Businesses need to find out ways to be in the race for finding the top spot inside the